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Causes of Irritation in Advertising

Journal of marketing, 1985-04, Vol.49 (2), p.47-57 [Peer Reviewed Journal]

Copyright 1985 The American Marketing Association ;Copyright American Academy of Advertising Spring 1985 ;Copyright American Marketing Association Spring 1985 ;Copyright American Marketing Association Mar 1985 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224298504900204 ;CODEN: JMKTAK

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