Causes of Irritation in Advertising
Journal of marketing, 1985-04, Vol.49 (2), p.47-57 [Peer Reviewed Journal]Copyright 1985 The American Marketing Association ;Copyright American Academy of Advertising Spring 1985 ;Copyright American Marketing Association Spring 1985 ;Copyright American Marketing Association Mar 1985 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224298504900204 ;CODEN: JMKTAK
Full text available