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Gender, Age and Subjective Well-Being: Towards Personalized Persuasive Health Interventions

Information (Basel), 2019-10, Vol.10 (10), p.301 [Peer Reviewed Journal]

2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2078-2489 ;EISSN: 2078-2489 ;DOI: 10.3390/info10100301

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  • Title:
    Gender, Age and Subjective Well-Being: Towards Personalized Persuasive Health Interventions
  • Author: Abdullahi, Aisha Muhammad ; Orji, Rita ; Kawu, Abdullahi Abubakar
  • Subjects: Adults ; Age ; Behavior ; Customization ; Factor analysis ; Gender ; Happiness ; Influence ; Likert scale ; Multivariate statistical analysis ; Older people ; personalization ; persuasive health interventions ; Psychological factors ; Researchers ; subjective well-being
  • Is Part Of: Information (Basel), 2019-10, Vol.10 (10), p.301
  • Description: (1) Background: Subjective well-being (SWB) is an individual’s judgment about their overall well-being. Research has shown that high subjective well-being contributes to overall health. SWB consists of both Affective and Cognitive dimensions. Existing studies on SWB are limited in two major ways: first, they focused mainly on the Affective dimension. Second, most existing studies are focused on individuals from the Western and Asian nations; (2) Methods: To resolve these weaknesses and contribute to research on personalizing persuasive health interventions to promote SWB, we conducted a large-scale study of 732 participants from Nigeria to investigate what factors affect their SWB using both the Affective and Cognitive dimensions and how distinct SWB components relates to different gender and age group. We employed the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) to develop models showing how gender and age relate to the distinct components of SWB; (3) Results: Our study reveals significant differences between gender and age groups. Males are more associated with social well-being and satisfaction with life components while females are more associated with emotional well-being. As regards age, younger adults (under 24) are more associated with social well-being and happiness while older adults (over 65) are more associated with psychological well-being, emotional well-being, and satisfaction with life. (4) Conclusions: The results could inform designers of the appropriate SWB components to target when personalizing persuasive health interventions to promote overall well-being for people belonging to various gender and age groups. We offer design guidelines for tailoring persuasive intervention to increase SWB based on an individual’s age and gender group. Finally, we map SWB components to possible persuasive technology design strategies that can be employed to implement them in persuasive interventions design.
  • Publisher: Basel: MDPI AG
  • Language: English
  • Identifier: ISSN: 2078-2489
    EISSN: 2078-2489
    DOI: 10.3390/info10100301
  • Source: Open Access: DOAJ Directory of Open Access Journals
    AUTh Library subscriptions: ProQuest Central
    ROAD: Directory of Open Access Scholarly Resources
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