Understanding Purchase Intention in O2O E-Commerce: The Effects of Trust Transfer and Online Contents

Journal of theoretical and applied electronic commerce research, 2021-05, Vol.16 (2), p.101-115 [Peer Reviewed Journal]

2021. This work is published under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762021000200107

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