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Spanish Muslims’ halal food purchase intention

The international food and agribusiness management review, 2020-05, Vol.23 (2), p.189-201 [Peer Reviewed Journal]

ISSN: 1559-2448 ;EISSN: 1559-2448 ;DOI: 10.22004/ag.econ.303721

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  • Title:
    Spanish Muslims’ halal food purchase intention
  • Author: Pradana, Mahir ; Huertas-García, Rubén ; Marimon, Frederic
  • Subjects: Consumer/Household Economics ; Food Consumption/Nutrition/Food Safety ; halal food ; halal marketing ; purchase intention ; religious involvement ; structural equation model
  • Is Part Of: The international food and agribusiness management review, 2020-05, Vol.23 (2), p.189-201
  • Description: The purpose of this paper is to investigate the factors that influence purchase intention of halal food among Spanish Muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.
  • Language: English
  • Identifier: ISSN: 1559-2448
    EISSN: 1559-2448
    DOI: 10.22004/ag.econ.303721
  • Source: Geneva Foundation Free Medical Journals at publisher websites
    AgEcon
    DOAJ Directory of Open Access Journals
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