How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
The Journal of consumer marketing, 2015-09, Vol.32 (6), p.432-440 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2014-1187
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