The impact of children's affective reactions elicited by commercials on attitudes toward the advertisement and the brand
International journal of research in marketing, 1997-07, Vol.14 (3), p.207-229 [Peer Reviewed Journal]1997 ;Copyright Elsevier Sequoia S.A. Jul 1997 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0167-8116 ;EISSN: 1873-8001 ;DOI: 10.1016/S0167-8116(97)00003-7 ;CODEN: IJRME6
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