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Does the milk powder scare matter? A survey examining Penang's consumer purchase intention with attitude as the mediator

International food research journal, 2020-04, Vol.27 (2), p.327-338 [Peer Reviewed Journal]

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Title:
Does the milk powder scare matter? A survey examining Penang's consumer purchase intention with attitude as the mediator
Author: Abbasi, G A ; Yow, B C ; Goh, Y N
Subjects: Botulism ; Consumer attitudes ; Consumers ; Consumption ; Dairy industry ; Descriptive labeling ; Food contamination & poisoning ; Food safety ; Investigations ; Knowledge ; Milk ; Motivation ; Perceptions ; Questionnaires ; Scandals ; Social marketing ; Theory ; Variables
Is Part Of: International food research journal, 2020-04, Vol.27 (2), p.327-338
Publisher: Selangor: Universiti Putra Malaysia, Faculty of Food Science & Technology
Language: English
Identifier: ISSN: 1985-4668
EISSN: 2231-7546
Source: AUTh Library subscriptions: ProQuest Central

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