Cause-related marketing in international business: what works and what does not?
International marketing review, 2020-08, Vol.37 (4), p.593-601 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-05-2019-0144
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