Should Firms Spend More on Research and Development and Advertising During Recessions?
Journal of marketing, 2011-05, Vol.75 (3), p.49-65 [Peer Reviewed Journal]Copyright © 2011 American Marketing Association ;Copyright American Marketing Association May 2011 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.75.3.49 ;CODEN: JMKTAK
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