The Relationship Between Viral Marketing, Purchase Intention, and Brand Visibility: Study with Brazilian Customers
Rediscovering the Essentiality of Marketing, p.229-241Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_49
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