Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study

International review of management and marketing, 2023-05, Vol.13 (3), p.16-24 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14320

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