The Influence of Short Text Ad. on Consumer Purchase Intention: An Empirical Study
Design, User Experience, and Usability: Users, Contexts and Case Studies, p.693-702 [Peer Reviewed Journal]Springer International Publishing AG, part of Springer Nature 2018 ;ISSN: 0302-9743 ;ISBN: 3319918052 ;ISBN: 9783319918051 ;EISSN: 1611-3349 ;EISBN: 3319918060 ;EISBN: 9783319918068 ;DOI: 10.1007/978-3-319-91806-8_54
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