skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

From one outfit to more looks: Identifying the factors influencing consumers’ purchase intention of transformable apparel products

http://creativecommons.org/licenses/by/4.0

Digital Resources/Online E-Resources

Citations Cited by
  • Title:
    From one outfit to more looks: Identifying the factors influencing consumers’ purchase intention of transformable apparel products
  • Author: Lang, Chunmin ; Wei, Bingyue
  • Subjects: Fashion Business ; Sales and Merchandising
  • Description: The purpose of this study is expected to fill this research gap; to identify the factors influencing consumers’ purchase intention toward transformable apparel products. A purposive sampling strategy was utilized with an online survey set up in Qualtrics. After data cleaning, a total of 326 usable responses were included in the main data analysis. A structural equation model (SEM) was then conducted to examine the proposed hypotheses. Overall, the relationships between the need for uniqueness, attitude, and environmental apparel knowledge with the intention to purchase transformable garments were confirmed. However, for the particular style of transformable apparel, the influences of need for uniqueness, fashion consciousness, and environmental belief on purchase intention vary.
  • Publisher: Iowa State University Digital Repository
  • Creation Date: 2018
  • Language: English
  • Source: Iowa State Digital Repository
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait