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Intention to use bike-booking application: the case of students in Ho Chi Minh City

Independent Journal of Management & Production, 2020-11, Vol.11 (7), p.2613-2628

2020. This work is published under https://creativecommons.org/licenses/by-nc-sa/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2236-269X ;EISSN: 2236-269X ;DOI: 10.14807/ijmp.v11i7.1185

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  • Title:
    Intention to use bike-booking application: the case of students in Ho Chi Minh City
  • Author: Le-Hoang, Phuong Viet
  • Subjects: Attitudes ; Customer services ; Electronic commerce ; Price levels ; Ride sharing services ; Smartphones ; Technology Acceptance Model ; Transportation services ; Trends ; Trust ; University students
  • Is Part Of: Independent Journal of Management & Production, 2020-11, Vol.11 (7), p.2613-2628
  • Description: This study aims to determine the factors that influence the intention to use the bike-booking application and measure the influence of the elements on the behavior intention to use the bike-booking application for university students in Ho Chi Minh City. Based on the research results, the author gives some managerial implications to increase customers' choice of bike-booking applications to increase the attractiveness of customers to choose apps. With the number of surveyed questionnaires is 200, the author collected 177 valid respondents, and the study results showed that the scales used in the model meet the requirement about reliability and validity. Research has shown that factors such as trust, perceived ease of use, subjective norm, perceived usefulness, perceived price level positively influence the intention to use a bike-booking application for university students in Ho Chi Minh City. In which the perceived usefulness has the most substantial impact, the subjective norm has the lowest effect on behavior intention. The second most effective one is the perceived price level; the third most effective is the ease of use; the fourth most effect is trust.
  • Publisher: Sao Paulo: Independent Journal of Management & Production, I J M & P
  • Language: English
  • Identifier: ISSN: 2236-269X
    EISSN: 2236-269X
    DOI: 10.14807/ijmp.v11i7.1185
  • Source: ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
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