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The comparison process as an account of variation in the attraction, compromise, and similarity effects

Psychonomic bulletin & review, 2019-06, Vol.26 (3), p.934-942 [Peer Reviewed Journal]

Psychonomic Society, Inc. 2018 ;Copyright Springer Nature B.V. Jun 2019 ;ISSN: 1069-9384 ;EISSN: 1531-5320 ;DOI: 10.3758/s13423-018-1531-9 ;PMID: 30264240

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  • Title:
    The comparison process as an account of variation in the attraction, compromise, and similarity effects
  • Author: Cataldo, Andrea M. ; Cohen, Andrew L.
  • Subjects: Alternatives ; Apartments ; Behavioral Science and Psychology ; Brief Report ; Cognitive Psychology ; Preferences ; Psychology
  • Is Part Of: Psychonomic bulletin & review, 2019-06, Vol.26 (3), p.934-942
  • Description: Context effects are changes in preference that occur when alternatives are added to a choice set. Models that account for context effects typically assume a within-dimension comparison process; however, the presentation format of a choice set can influence comparison strategies. The present study jointly tests the influence of presentation format on the attraction, compromise, and similarity effects in a within-subjects design. Participants completed a series of choices designed to elicit each of the three context effects, with either a by-alternative or by-dimension format. Whereas the by-alternative format elicited a standard similarity effect, but null attraction and reverse compromise effects, the by-dimension format elicited standard attraction and compromise effects, but a reverse similarity effect. These novel results are supported by a re-analysis of the eye-tracking data collected by Noguchi and Stewart ( Cognition , 132 (1), 44–56, 2014 ) and demonstrate that flexibility in the comparison process should be incorporated into theories of preferential choice.
  • Publisher: New York: Springer US
  • Language: English
  • Identifier: ISSN: 1069-9384
    EISSN: 1531-5320
    DOI: 10.3758/s13423-018-1531-9
    PMID: 30264240
  • Source: ProQuest One Psychology
    ProQuest Central
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