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Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

Journal of business research, 2011-02, Vol.64 (2), p.220-226 [Peer Reviewed Journal]

ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2010.02.007

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