Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals
Neuroscience letters, 2020-01, Vol.715, p.134665 [Peer Reviewed Journal]Copyright © 2019 Elsevier B.V. All rights reserved. ;EISSN: 1872-7972 ;DOI: 10.1016/j.neulet.2019.134665 ;PMID: 31794790
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