On-line product presentation: Effects on mood, perceived risk, and purchase intention
Psychology & marketing, 2005-09, Vol.22 (9), p.695-719 [Peer Reviewed Journal]2005 Wiley Periodicals, Inc. ;Copyright © 2005 Wiley Periodicals, Inc., A Wiley Company ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20080
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