The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention
Psychology & marketing, 2016-11, Vol.33 (11), p.883-898 [Peer Reviewed Journal]2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Nov 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20926
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