COVID-19 cause-related campaigns and consumers’ purchase intention: does religiosity matter?
Journal of Islamic marketing, 2022-11, Vol.13 (11), p.2496-2518
[Peer Reviewed Journal]
Emerald Publishing Limited ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;DOI: 10.1108/JIMA-09-2020-0305
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