History and Country-of-Origin Effects
Marketing science (Providence, R.I.), 2024-01, Vol.43 (1), p.192-212 [Peer Reviewed Journal]Copyright Institute for Operations Research and the Management Sciences Jan/Feb 2024 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.2023.1440
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