skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Mediating role of consumer trust in local food restaurants on the relationship between social media marketing and consumer purchase intention in Indonesia

Jurnal Manajemen dan Pemasaran Jasa (online), 2023-04, Vol.16 (1), p.13-28 [Peer Reviewed Journal]

ISSN: 0216-3780 ;EISSN: 2442-9732 ;DOI: 10.25105/jmpj.v16i1.15513

Digital Resources/Online E-Resources

Citations Cited by
  • Title:
    Mediating role of consumer trust in local food restaurants on the relationship between social media marketing and consumer purchase intention in Indonesia
  • Author: Ratni Prima Lita ; Meuthia
  • Subjects: consumer purchase intention ; consumer trust ; local food ; smartpls 3.0 ; social media marketing
  • Is Part Of: Jurnal Manajemen dan Pemasaran Jasa (online), 2023-04, Vol.16 (1), p.13-28
  • Description: Regarding the effect of the COVID-19 pandemic on consumer behavior, this study investigates the effect of social media marketing on consumer trust and consumer purchase intention in order to buy online food in West Sumatera, Indonesia. This study also examines the impact of consumer trust as mediating variable between social media marketing and consumer purchase intention. 210 participants were involved by distributing online questionnaires. Data were analyzed using Structural Equation Modelling through SmartPLS 3.0. The result of this study shows the significant influence of social media marketing on consumer trust and consumer purchase intention, also consumer trust significantly influences consumer purchase intention. Consumer trust partially mediated the relationship between social media marketing and consumer purchase intention. Finally, this study contributes to encouraging social media marketing usage for local food businesses in Indonesia. The theoretical and practical implications will provide valuable insight for further study in the food industry related to online consumer purchase intention.
  • Publisher: Universitas Trisakti
  • Language: Indonesian
  • Identifier: ISSN: 0216-3780
    EISSN: 2442-9732
    DOI: 10.25105/jmpj.v16i1.15513
  • Source: DOAJ Directory of Open Access Journals
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait