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Mastering the art of the motor makeover

Print week, 2013-01, p.20

Copyright Haymarket Business Publications Ltd. Jan 25, 2013 ;ISSN: 1350-9829

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  • Title:
    Mastering the art of the motor makeover
  • Author: Roper, Jenny
  • Subjects: Advertising ; Automobiles ; Corporate profits ; Printers ; Printing industry ; Profit margins ; Vehicles
  • Is Part Of: Print week, 2013-01, p.20
  • Description: We often get enquiries about vehicle wrapping, but it just doesn't make sense for the scale of our business," he says. "Smaller outfits can do it profitably because they haven't the same machine and building overheads to make back. To get £1,000 for a wrap isn't that attractive when you've invested £400,000-£500,000 on Océ Arizonas and sizable premises.
  • Publisher: London: Mark Allen Group Ltd
  • Language: English
  • Identifier: ISSN: 1350-9829
  • Source: ProQuest Central
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