skip to main content
Guest
My Research
My Account
Sign out
Sign in
This feature requires javascript
Library Search
Find Databases
Browse Search
E-Journals A-Z
E-Books A-Z
Citation Linker
Help
Language:
English
Vietnamese
This feature required javascript
This feature requires javascript
Primo Search
All Library Resources
All
Course Materials
Course Materials
Search For:
Clear Search Box
Search in:
All Library Resources
Or hit Enter to replace search target
Or select another collection:
Search in:
All Library Resources
Search in:
Print Resources
Search in:
Digital Resources
Search in:
Online E-Resources
Advanced Search
Browse Search
This feature requires javascript
Search Limited to:
Search Limited to:
Resource type
criteria input
All items
Books
Articles
Images
Audio Visual
Maps
Graduate theses
Show Results with:
criteria input
that contain my query words
with my exact phrase
starts with
Show Results with:
Search type Index
criteria input
anywhere in the record
in the title
as author/creator
in subject
Full Text
ISBN
ISSN
TOC
Keyword
Field
Show Results with:
in the title
Show Results with:
anywhere in the record
in the title
as author/creator
in subject
Full Text
ISBN
ISSN
TOC
Keyword
Field
This feature requires javascript
Pelatihan Komunikasi Persuasif Dalam Menarik Minat Konsumen Pada Komunitas Wirausaha Perempuan
Ethos (Bandung, Indonesia), 2022-01, Vol.10 (1), p.77-84
ISSN: 1693-699X ;EISSN: 2502-065X ;DOI: 10.29313/ethos.v10i1.7976
Full text available
Citations
Cited by
View Online
Details
Recommendations
Reviews
Times Cited
External Links
This feature requires javascript
Actions
Add to My Research
Remove from My Research
E-mail
Print
Permalink
Citation
EasyBib
EndNote
RefWorks
Delicious
Export RIS
Export BibTeX
This feature requires javascript
Title:
Pelatihan Komunikasi Persuasif Dalam Menarik Minat Konsumen Pada Komunitas Wirausaha Perempuan
Author:
Safitri, Dini
;
Romli, Nada Arina
;
Siregar, Dania
Subjects:
persuasive communication, consumer interests, women’s entrepreneurial community, komunikasi persuasif, minat konsumen, komunitas wirausaha perempuan
Is Part Of:
Ethos (Bandung, Indonesia), 2022-01, Vol.10 (1), p.77-84
Description:
The women’s entrepreneurial community in Johar Baru Subdistrict, Central Jakarta consists of approximately 30 underprivileged entrepreneurs fostered by Yayasan Senyum Ibu Indonesia (YSII). The problem in the partner environment is the number of community members who do not use promotional media on social media. Even if anyone uses social media, just rely on promotions on whatsapp groups. They do not have enough about communication technology, especially the features on social media and their functions and uses. Therefore, they do not understand marketing and business communication and carry out persuasive product promotions in attracting consumer interest on social media. The purpose of holding this PKM is that the Women Entrepreneurs Community in Johar Baru District, Central Jakarta can activate on social media, so that their business activities are published to citizens. The PKM method is carried out online through the zoom application by providing a balanced time between material and discussion with participants. The result of this activity is that persuasive communication training in attracting consumers can improve UMKM skills in using social media while increasing the number of sales. The participants are also equipped with the importance of educational content on social media to increase consumer interest in buying products. Komunitas perempuan wirausaha di Kecamatan Johar Baru, Jakarta Pusat terdiri dari kurang lebih 30 pengusaha prasejahtera binaan Yayasan Senyum Ibu Indonesia (YSII). Permasalahan di lingkungan mitra adalah banyaknya anggota masyarakat yang tidak menggunakan media promosi di media sosial. Kalaupun ada yang menggunakan media sosial, hanya mengandalkan promosi di grup whatsapp. Mereka tidak memiliki cukup pengetahuan tentang teknologi komunikasi, terutama fitur-fitur di media sosial serta fungsi dan kegunaannya. Oleh karena itu, mereka kurang memahami pemasaran dan komunikasi bisnis serta melakukan promosi produk secara persuasif dalam menarik minat konsumen di media sosial. Tujuan diadakannya PKM ini agar Komunitas Wanita Pengusaha di Kecamatan Johar Baru, Jakarta Pusat dapat aktif di media sosial, sehingga kegiatan usahanya terpublikasi kepada warga. Metode PKM dilakukan secara online melalui aplikasi zoom dengan memberikan waktu yang seimbang antara materi dan diskusi dengan peserta. Hasil dari kegiatan ini adalah pelatihan komunikasi persuasif dalam menarik konsumen dapat meningkatkan keterampilan UMKM dalam menggunakan media sosial sekaligus meningkatkan jumlah penjualan. Para peserta juga dibekali dengan pentingnya konten edukasi di media sosial untuk meningkatkan minat konsumen dalam membeli produk.
Publisher:
Universitas Islam Bandung
Language:
English;Indonesian
Identifier:
ISSN: 1693-699X
EISSN: 2502-065X
DOI: 10.29313/ethos.v10i1.7976
Source:
ROAD: Directory of Open Access Scholarly Resources
DOAJ Directory of Open Access Journals
This feature requires javascript
This feature requires javascript
Back to results list
This feature requires javascript
This feature requires javascript
Searching Remote Databases, Please Wait
Searching for
in
scope:(TDTS),scope:(SFX),scope:(TDT),scope:(SEN),primo_central_multiple_fe
Show me what you have so far
This feature requires javascript
This feature requires javascript