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Consumer-Generated Visual Advertisements in Social Media Brand Communities

International journal of communication (Online), 2024-01, Vol.18, p.982 [Peer Reviewed Journal]

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Title:
Consumer-Generated Visual Advertisements in Social Media Brand Communities
Author: Lin, Hui-Fei ; Lin, Pei-Chih ; Yeo, Benjamin
Subjects: Advertising ; Analysis ; Brand equity ; Consumer behavior ; Marketing research ; Social media
Is Part Of: International journal of communication (Online), 2024-01, Vol.18, p.982
Publisher: University of Southern California, Annenberg School for Communication & Journalism, Annenberg Press
Language: English
Identifier: EISSN: 1932-8036
Source: Directory of Open Access Scholarly Resources (ROAD)
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