Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages
Journal of the Academy of Marketing Science, 2011-04, Vol.39 (2), p.252-269 [Peer Reviewed Journal]Academy of Marketing Science 2010 ;COPYRIGHT 2011 Springer ;Academy of Marketing Science 2011 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0195-4 ;CODEN: JAMSDE
Full text available