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Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective

BBR Brazilian business review (Portuguese ed.), 2021-07, Vol.18 (4), p.397-414

2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1808-2386 ;EISSN: 1807-734X ;EISSN: 1808-2386 ;DOI: 10.15728/bbr.2021.18.4.3

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  • Title:
    Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective
  • Author: Eberle, Luciene ; da Cruz, Luan Hoffman ; Milan, Gabriel Sperandio
  • Subjects: brand awareness ; brand credibility ; Credibility ; Customers ; Decision making ; Hypotheses ; Influence ; MANAGEMENT ; Marketing ; perceived innovation ; perceived quality ; Perceptions ; purchase intention ; Purchasing
  • Is Part Of: BBR Brazilian business review (Portuguese ed.), 2021-07, Vol.18 (4), p.397-414
  • Description: The study aimed to verify the impact of brand awareness, brand credibility, perceived quality, and perceived innovation as determinants of the intention to purchase SUV automobiles. For this purpose, quantitative research was carried out by applying a survey, with a convenience sample composed of 237 customers intending to purchase SUVs. Multivariate statistics were used to analyze the data through the Structural Equation Modeling approach. The study's main contributions confirm that brand awareness positively impacts the SUV's perceived quality, brand credibility, perceived innovation, and purchase intention. Brand credibility directly affects the SUV's perceived quality. Perceived innovation also influences the SUV's perceived quality. However, perceived innovation did not positively impact the purchase intention.
  • Publisher: Vitória: FUCAPE Business School
  • Language: English;Portuguese
  • Identifier: ISSN: 1808-2386
    EISSN: 1807-734X
    EISSN: 1808-2386
    DOI: 10.15728/bbr.2021.18.4.3
  • Source: SciELO
    DOAJ Directory of Open Access Journals
    Alma/SFX Local Collection
    ProQuest Central
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