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Election Marketing and Communication Management in Local Public Sphere

Zarzadzanie Mediami = Media Management, 2020, Vol.8 (4), p.495-523

2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2353-5938 ;EISSN: 2354-0214 ;DOI: 10.4467/23540214ZM.20.048.12652

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  • Title:
    Election Marketing and Communication Management in Local Public Sphere
  • Author: Biernacka-Ligięza, Ilona
  • Subjects: Communication studies ; Local elections ; Media studies ; Questionnaires ; Social Sciences
  • Is Part Of: Zarzadzanie Mediami = Media Management, 2020, Vol.8 (4), p.495-523
  • Description: The proposed paper is going to be an analysis of communication management during local elections campaigns in Poland in 2002, 2006, 2010, 2014, 2018. The 2002 was chosen as the starting point of the analysis because of the following facts: 1) those were the first direct local elections for mayors/municipality heads; 2) the number of council members was reduced by law all of which heralded an interesting competition. The high turnover rate of candidates for councillors across different regions of Poland in 2002, 2006, 2010, 2014 and 2018 local government elections has been attributed in part to the volatility caused by greater media and public interest in council issues. The paper is based on: the theory analysis, qualitative and quantitative research (questionnaires), statistical analysis (questionnaires and reports) and content analysis (selected papers; radio/TV stations; web pages). Surveys were carried out in: 2002, 2006, 2010, 2014 and 2018. The survey was followed at the region of Lower Silesia. In this paper there is presented detailed data from the study of Dzierżoniów county. There were chosen varied types of communes: periphery and centre of the region. The group of around 2500 respondents was analysed. * The research was followed due to the MSCA Horizon 2020 funds.
  • Publisher: Krakow: Wydawnictwo Uniwersytetu Jagiellońskiego
  • Language: English;Polish
  • Identifier: ISSN: 2353-5938
    EISSN: 2354-0214
    DOI: 10.4467/23540214ZM.20.048.12652
  • Source: CEEOL: Open Access
    ProQuest Central
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