Corporate social responsibility and customer loyalty: exploring the role of identification, satisfaction and type of company
The Journal of services marketing, 2015-02, Vol.29 (1), p.15-25 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-10-2013-0272
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