The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry
Journal of contemporary marketing science, 2023-05, Vol.6 (1), p.22-45 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2516-7480 ;EISSN: 2516-7480 ;DOI: 10.1108/JCMARS-08-2022-0019
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