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What every manager should know about pricing

The Journal of business strategy, 2024-07, Vol.45 (4), p.253-266 [Peer Reviewed Journal]

Andreas Hinterhuber. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0275-6668 ;EISSN: 2052-1197 ;DOI: 10.1108/JBS-11-2022-0192

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