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Minding the business of business: Tools and models to design and measure wealth creation

Performance improvement quarterly, 2009, Vol.22 (2), p.17-52 [Peer Reviewed Journal]

Copyright © 2009 International Society for Performance Improvement ;Copyright International Society for Performance Improvement 2009 ;ISSN: 0898-5952 ;EISSN: 1937-8327 ;DOI: 10.1002/piq.20053

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  • Title:
    Minding the business of business: Tools and models to design and measure wealth creation
  • Author: Bernardez, Mariano L.
  • Subjects: Business ; Business process reengineering ; Consumer Economics ; Corporate profits ; Cost Effectiveness ; Entrepreneurs ; Income ; Measurement ; Purchasing ; Role ; Securities markets ; Stock exchanges ; Strategic planning ; Systems management ; Value Judgment
  • Is Part Of: Performance improvement quarterly, 2009, Vol.22 (2), p.17-52
  • Description: What is the business of business? How can planners and investors anticipate the true chances of failure and success of a business idea? This article describes a rationale for developing successful new business on the basis of a simple, sensible idea: the business of any business is to make its clients successful enough to continue purchasing and recommending its products and services and continue adding value to all stakeholders. Using a double‐bottom line, a triple top‐line business case, and a wealth creation flowchart, the author shows how to demonstrate measurable benefit as the core of a business proposition and engineer creation and delivery of value from a carefully designed client experience. This new technology, illustrated with examples of multiple businesses incubated at the Sonora Institute of Technology (ITSON), combines two models—Roger Kaufman's Organizational Elements Model (OEM) with Dale Brethower and Geary Rummler's Anatomy of Performance (AOP)—in a simple, straightforward process supported by an extensive research bibliography.
  • Publisher: New York, USA: John Wiley & Sons, Inc
  • Language: English
  • Identifier: ISSN: 0898-5952
    EISSN: 1937-8327
    DOI: 10.1002/piq.20053
  • Source: Education Resources Information Center (ERIC)
    Alma/SFX Local Collection
    ProQuest Central
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