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Five Myths About Digital Transformation

MIT Sloan management review, 2017-03, Vol.58 (3) [Peer Reviewed Journal]

Copyright © Massachusetts Institute of Technology, 1972. All rights reserved. ;ISSN: 1532-9194 ;EISSN: 1532-8937 ;CODEN: SMRVAO

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  • Title:
    Five Myths About Digital Transformation
  • Author: Andriole, Stephen J
  • Subjects: Business models ; Customer relationship management ; Startups ; Stockholders
  • Is Part Of: MIT Sloan management review, 2017-03, Vol.58 (3)
  • Description: If you want to lead your organization's technology transition, the first step is grasping the realities of digital transformation -- rather than getting seduced by the hype.
  • Publisher: Cambridge: Massachusetts Institute of Technology, Cambridge, MA
  • Language: English
  • Identifier: ISSN: 1532-9194
    EISSN: 1532-8937
    CODEN: SMRVAO
  • Source: AUTh Library subscriptions: ProQuest Central
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