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Designing and implementing brand architecture strategies

The journal of brand management, 2014-12, Vol.21 (9), p.702-715 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2015 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2014.38

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