Defining the identity-image gap: an analysis of a collective wine brand
International journal of wine business research, 2024-02, Vol.36 (1), p.40-60 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 1751-1062 ;EISSN: 1751-1070 ;DOI: 10.1108/IJWBR-10-2022-0039
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