Towards a more balanced treatment of culture in international business studies: The need for positive cross-cultural scholarship
Journal of international business studies, 2015-05, Vol.46 (4), p.391-414 [Peer Reviewed Journal]Copyright © 2015 Academy of International Business ;Academy of International Business 2014 ;Academy of International Business 2015 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2014.68
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