skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Resilience, vulnerability and personality effects on social commerce intentions: the COVID-19 era

Young consumers, 2023-04, Vol.24 (3), p.288-308 [Peer Reviewed Journal]

Evangelos Mourelatos and Emmanouela Manganari. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-04-2022-1515

Full text available

Citations Cited by
  • Title:
    Resilience, vulnerability and personality effects on social commerce intentions: the COVID-19 era
  • Author: Mourelatos, Evangelos ; Manganari, Emmanouela
  • Is Part Of: Young consumers, 2023-04, Vol.24 (3), p.288-308
  • Description: Purpose This study aims to explore the relationship between social commerce purchase intention and consumer psychological factors (i.e. resilience, vulnerability and personality traits) during the COVID-19 pandemic. Design/methodology/approach Drawing on social cognitive theory (SCT), an econometrical behavioral model was developed to explore the key determinants of online purchase behavior of 303 students in Greece. The research data were collected with a two-wave online survey (pre- and during the pandemic) which was distributed randomly to students in Generation Z. Findings A series of regression analyses revealed a positive effect of openness and a negative impact of extraversion and neuroticism on internet, Instagram and Facebook purchases during the pandemic. Findings suggest that loneliness serves as a moderator, while resilience and vulnerability have a positive effect on social media purchase behavior. Practical implications This study provides insights and implications for social commerce marketers and sheds light on the determinants of online purchase intentions of young consumers during the COVID-19 pandemic. Originality/value Elaborating on SCT, this study provides novel insights into young consumers’ internet use and online purchase behavior during the COVID-19 pandemic (i.e. longitudinal approach), by focusing on consumer vulnerability and resilience while also embedding personality traits and mental health aspects (i.e. loneliness levels during the pandemic).
  • Publisher: Emerald Publishing Limited
  • Language: English
  • Identifier: ISSN: 1747-3616
    EISSN: 1758-7212
    DOI: 10.1108/YC-04-2022-1515
  • Source: ProQuest One Psychology
    ProQuest Central
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait