The study of female college students' consumer psychology mechanism toward male celebrity endorsed products: Tempted or coerced?
Heliyon, 2024-05, Vol.10 (9), p.e30401-e30401, Article e30401 [Peer Reviewed Journal]2024 The Authors ;2024 The Authors. ;2024 The Authors 2024 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2024.e30401 ;PMID: 38756578
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