How live chat assistants drive travel consumers’ attitudes, trust and purchase intentions: The role of human touch
International journal of contemporary hospitality management, 2020-04, Vol.32 (5), p.1795-1812 [Peer Reviewed Journal]Emerald Publishing Limited 2020 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-07-2019-0605
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