Determinants of consumers' purchase intention on digital business model platform: Evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Journal of innovation and entrepreneurship, 2023-12, Vol.12 (1), p.1-28, Article 50The Author(s) 2023 ;The Author(s) 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2192-5372 ;EISSN: 2192-5372 ;DOI: 10.1186/s13731-023-00323-x
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