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소셜커머스의 특성이 구매의도에 미치는 영향-모바일 앱 사용자의 지각된 위험과 가격민감성의 조절효과

한국의류학회지, 2016, 40(3), , pp.574-589

ISSN: 1225-1151 ;EISSN: 2234-0793 ;DOI: 10.5850/JKSCT.2016.40.3.574

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