Adding ‘Social’ to Commerce to Influence Purchasing Behaviour
HCI in Business, Government and Organizations. eCommerce and Consumer Behavior, p.257-273 [Peer Reviewed Journal]Springer Nature Switzerland AG 2019 ;ISSN: 0302-9743 ;ISBN: 9783030223342 ;ISBN: 3030223345 ;EISSN: 1611-3349 ;EISBN: 3030223353 ;EISBN: 9783030223359 ;DOI: 10.1007/978-3-030-22335-9_17
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