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Technology Perception, Personality Traits and Online Purchase Intention of Taiwanese Consumers

Predictive Econometrics and Big Data, p.392-407 [Peer Reviewed Journal]

Springer International Publishing AG 2018 ;ISSN: 1860-949X ;ISBN: 9783319709413 ;ISBN: 3319709410 ;EISSN: 1860-9503 ;EISBN: 9783319709420 ;EISBN: 3319709429 ;DOI: 10.1007/978-3-319-70942-0_28

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