Impact of YouTube advertising on purchase intention: A Pitch
Accounting and management information systems, 2020-01, Vol.19 (4), p.805-811 [Peer Reviewed Journal]Copyright Bucharest Academy of Economic Studies 2020 ;ISSN: 1583-4387 ;ISSN: 1843-8105 ;EISSN: 2559-6004 ;EISSN: 1583-4387 ;DOI: 10.24818/jamis.2020.04009
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