skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Enhancing consumer attitudes toward a website as a contributing factor in business success

Tourism & management studies, 2018-01, Vol.14 (1), p.108-116 [Peer Reviewed Journal]

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2182-8466 ;ISSN: 2182-8458 ;EISSN: 2182-8466 ;DOI: 10.18089/tms.2018.14109

Full text available

Citations Cited by
  • Title:
    Enhancing consumer attitudes toward a website as a contributing factor in business success
  • Author: Alcántara-Pilar, Juan Miguel ; Blanco-Encomienda, Francisco Javier ; Rodríguez-López, Mª Eugenia ; Del Barrio-García, Salvador
  • Subjects: actitud ; attitude ; consumer ; consumidor ; Destino turístico ; HOSPITALITY, LEISURE, SPORT & TOURISM ; intención de compra ; Marketing ; purchase intention ; sitio web ; Tourism ; Tourist destination ; website
  • Is Part Of: Tourism & management studies, 2018-01, Vol.14 (1), p.108-116
  • Description: This paper examines how consumers develop their attitude toward a destination website and are influenced by its usability, perceived risk and perceived usefulness - all of which can enhance their purchase intention. To create an authentic browsing scenario for the study, a website was specially designed for a fictitious tourist destination. Participants were invited to browse the site freely while carrying out the task assigned to them. This approach contributed added value to the research by simulating the real behavior of consumers who are faced with a range of options when selecting their purchase. The findings confirm that perceived usability and usefulness exert a positive influence on attitude toward the website, while the effect of the perceived risk is negative. The key implication is that if tourism business managers can better understand how attitude toward a website is developed this will enable them to market their products and services more effectively.
  • Publisher: Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
  • Language: English;Portuguese
  • Identifier: ISSN: 2182-8466
    ISSN: 2182-8458
    EISSN: 2182-8466
    DOI: 10.18089/tms.2018.14109
  • Source: SciELO
    Dialnet
    DOAJ Directory of Open Access Journals
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait