Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response
European journal of management and business economics, 2016-11, Vol.25 (3), p.161 [Peer Reviewed Journal]Copyright Elsevier Limited 2016 ;ISSN: 2444-8451 ;EISSN: 2444-8494 ;DOI: 10.1016/j.redeen.2016.07.001
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