Enriching the ECSI model using brand strength in the retail setting
European journal of management and business economics, 2017-01, Vol.26 (3), p.294-312 [Peer Reviewed Journal]Copyright Asociacion Europea de Direccion y Economia de la Empresa 2017 ;ISSN: 2444-8451 ;EISSN: 2444-8494 ;DOI: 10.1108/EJMBE-10-2017-017
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