To immerse or not? Experimenting with two virtual retail environments
Information technology & people (West Linn, Or.), 2017-01, Vol.30 (1), p.163-188 [Peer Reviewed Journal]Savvas Papagiannidis, Eleonora Pantano, Eric See-To, Charles Dennis, Michael Bourlakis ;2017. This work is published under http://creativecommons.org/licences/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0959-3845 ;EISSN: 1758-5813 ;DOI: 10.1108/ITP-03-2015-0069
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