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Performing Colonial Modernity: Fairs, Consumerism, and the Emergence of the Indonesian Middle Classes

Bijdragen tot de taal-, land- en volkenkunde, 2017-01, Vol.173 (4), p.503-538 [Peer Reviewed Journal]

ARNOUT H.C. VAN DER MEER, 2017 ;COPYRIGHT 2017 Brill Academic Publishers, Inc. ;ISSN: 0006-2294 ;EISSN: 2213-4379 ;DOI: 10.1163/22134379-17304015

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  • Title:
    Performing Colonial Modernity: Fairs, Consumerism, and the Emergence of the Indonesian Middle Classes
  • Author: van der Meer, Arnout H.C.
  • Subjects: Art exhibitions ; Artisans ; Cigarettes ; Colonialism ; Consumer advocacy ; Crafts ; Entertainment ; Fairs ; Middle class ; Middle classes ; Modernism ; Polynesian culture ; Research Article ; Social aspects ; Social science research ; South Asian studies ; Southeast Asian culture
  • Is Part Of: Bijdragen tot de taal-, land- en volkenkunde, 2017-01, Vol.173 (4), p.503-538
  • Description: Late-colonial Indonesia witnessed the proliferation of annual fairs and exhibitions that attracted hundreds of thousands of visitors from all ethnic backgrounds and walks of life. This article argues that the Dutch colonizers organized these fairs as part of a larger hegemonic attempt to legitimize colonial authority. At the fairgrounds special exhibits demonstrated the benevolence of colonial governance, while modernity was displayed to emphasize the alleged cultural, technological, and scientific superiority of the West. Moreover, visitors were enticed to consume Western products and the lifestyles and world views associated with them. These fairs were mainly aimed at, and were constitutive of, the nascent Indonesian middle classes that became increasingly central to the maintenance of colonial rule. It is demonstrated that fairs were sites of interaction and discursive spaces where the middle classes not only bought into colonial discourse, but negotiated and challenged Western modernity to create a distinct, Indonesian middle-class lifestyle and culture.
  • Publisher: BRILL
  • Language: English
  • Identifier: ISSN: 0006-2294
    EISSN: 2213-4379
    DOI: 10.1163/22134379-17304015
  • Source: Brill Open Access Journals
    ProQuest Central
    DOAJ Directory of Open Access Journals
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